MASCon
Founder and fractional CxO. Advising executives and consultancies on AI go-to-market, transformation and portfolio decisions.
HeidelbergAbout
Two decades of turning technology bets into business results.
Mithun A. Sridharan advises boards, executive teams and consultancies on AI, enterprise transformation and where to place their technology investment. He writes, he takes the stage, and he stays until the result is in.
20+ Years across engineering, sales, consulting and executive advisory in Europe and the US.
Background
From writing the code to advising the people who fund it.
I started as a software engineer at Oracle, then moved through product management and enterprise sales. I founded a technology advisory and led it to an acquisition, built consulting practices at Publicis Sapient and KPMG, and steered global industry portfolios at Amazon Web Services. Today I run MASCon, advising executives and consultancies on AI and transformation.
- I have sat on every side of the table: builder, seller, practice leader, steward of a nine-figure portfolio.
- Recommendations come with a number attached, and I stay accountable for it.
- Regulation is designed in from the first day: EU AI Act, Data Act, DORA, CSRD.
Technology rarely fails on the technology. It fails on the choices made around it: what to fund, what to stop, who owns the result.
20+ Years across engineering, consulting and executive advisory
20K Executives reached through 50+ workshops and webinars
$250M Partner commitments secured for one Industrial Cloud portfolio
Career
Twenty years, six vantage points.
Amazon Web Services
Global industry advisor and portfolio lead. Counsel to executives on strategic digital transformation investments.
Heidelberg · SeattleKPMG
Senior Manager and Prokurist. Established new consulting practices and partnerships to deliver technology platforms.
Mannheim · New JerseyPublicis Sapient
Practice leader. Incubated and scaled business-technology consulting practices across EMEA.
Frankfurt · LondonBlueOS
Founder and managing director. Built a technology advisory and led it through to a successful acquisition.
Eschborn · ZürichOracle
Engineering, product management, technology advocacy and enterprise account management.
WalldorfDepth
Where boardroom questions meet engineering answers.
I can hold the conversation with the CFO about return and with the architects about the stack. Most programmes stall in the gap between the two.
Agentic AI From first use case to regulated AI factories running at scale.
Investment portfolios Intake, prioritisation and governance that follow the strategy.
Operating models Target operating models, SAFe and OKRs people actually use.
Data platforms Lakehouse modernisation, data governance and stewardship.
Cloud & DevSecOps Multi-cloud strategy, migration and FinOps across AWS, Azure and GCP.
Regulation EU AI Act, Data Act, DORA, CSRD, BCBS 239, GDPR.
Deal strategy Complex bids, pricing and partner ecosystems.
Change & adoption Playbooks, coaching and enablement that make it stick.
How a mandate runs
Four stages, each ending in a decision.
The order matters. Every stage gives the next one something it cannot start without, which keeps programmes from being built on choices nobody has made.
Stage 01
Diagnose
Conversations with the executives who own the outcome and the people who run the work, set against the numbers. You get the problem stated in one page, and you tell me where it is wrong.
Clarity Stage 02
Decide
Options with their cost, risk and return laid side by side, so the leadership team can choose what to fund, what to defer and what to stop.
Commitment Stage 03
Deliver
A roadmap with named owners and measures, governance light enough to be used, and me in the room as the accountable lead while it takes hold.
Momentum Stage 04
Hand over
Standards, playbooks and coaching, so your own people carry the work forward and the results outlast the engagement.
IndependenceOn stage
From the TEDx stage to the executive offsite.
I translate what is happening in AI and technology into what it means for the people who have to decide. No jargon, no hype, and something the audience can act on the next morning.
Two talks on the TEDx stage
One on what leadership demands once AI changes the work itself. One on how nations win, or lose, the contest for innovation. I also organised TEDxParadeplatz.
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Winning the Innovation Game as a Nation TEDxUniMannheim · 2026 - Leadership in the Era of AI TEDxKarlshochschule International University · 2023
- 2
- TEDx talks
- 50+
- Workshops and webinars delivered
- ~20,000
- Executives reached worldwide
Keynotes
A main-stage talk that gives a large audience one clear argument and the evidence behind it.
Executive workshops
A working session with a leadership team that ends in priorities, owners and next steps.
Webinars & panels
Moderated conversations and virtual briefings for customers, partners or internal communities.
In print
Books on strategy, innovation and decisions that cannot wait.
The questions I work on with clients, taken at book length: how to decide well when the stakes are highest, and how nations and companies compete once technology becomes a matter of national interest.
Decisions under pressure
Mayday! Mayday!
Decision-making Under Duress
How sound decisions get made when time, information and margin for error have all run out, and what leaders can learn from those who face that every day.
Get the book
High-stakes leadership
Betrayed By Fog
Lessons In High-Stakes Decision-Making From The Tenerife Disaster
The Tenerife runway collision read as a case study in how experienced people and well-run organisations arrive at catastrophic decisions, with lessons for anyone who leads under pressure.
Get the book
Innovation & techno-nationalism
The Protopian Path
Winning The Innovation Game As A Nation
How nations compete for technological advantage, and what winning the innovation game asks of governments, companies and the people who lead them. The subject of my TEDxUniMannheim talk.
Get the book
Science for curious minds
Nuclinus and Atom Friends
A Journey Through The Periodic Table
A journey through the periodic table in the company of Nuclinus and the atom friends, written to make the building blocks of everything approachable.
Get the bookReviewer and contributor
The Standard for Artificial Intelligence in Portfolio, Program and Project Management
I reviewed and contributed to the PMI standard that sets out how AI should be applied and governed across portfolios, programmes and projects.
Open to advisory mandates and keynote invitations
Facing a decision on AI or transformation that has to be right?
Tell me what is at stake, who has to be convinced and by when. Whether you need an advisor in the room or a voice on your stage, that is enough to start.